A master class in using social media for a business

In these times of high stress and depression it's always nice to find a story that brightens the day. I hope you enjoy it as much as I did:

We all know the business world has become obsessed with finding ways to use social media to promote their brand. It's a delicate balance and most companies struggle with developing an appropriate approach - mainly because the marketing department is incorrectly set up to handle and exploit this new media environment (but that's for another blog). In this instance, Irish airline company Ryanair has illustrated they do at least have a clear strategy of dealing with bloggers.

Fantastic !

:-)